How to prevent that your listeners tune out when you play new music on the air? 10 ideas on how you can pick, position and package these unfamiliar songs better today.
Doing what your competitors don’t (or doing the opposite of what they do) is a smart radio programming strategy, says branded format expert Arnie Celsie of SparkNet.Read More
“Don’t kill your sound over that last Decibel of loudness” is good advice for stations that want to sound both clean and loud as well as increase their Time Spent Listening.Read More
How to produce a successful radio morning show? 10 Ideas inspired by an interview with radio personality Edwin Evers of Holland’s number 1 station, 538.Read More
When Santa Claus Is Coming To Town, it’s time to cross the Ts and dot the Is of your Christmas music scheduling format – like building your playlist and coding your songs.Read More