Program directors who defend their radio brand well and keep on-air talents happy have a better chance of building a successful morning show and winning radio station.
Programming
Radio stations can condition their audience to listen more often and longer – or to tune-out and avoid them. It’s one of the lessons from Danish PPM research.
Read MoreProduction
Successful radio imaging & station branding is emotionally appealing, and music is the key to emotion! Find out what every imaging producer should know about music.
Read MorePersonality
Personality radio success is based on being recognizable, without becoming predictable. How to produce a consistent radio show that sounds original and fresh every single day?
Read MoreMusic
Creating song rotations for music scheduling is like playing a numbers game. Good news: you don’t have to be a rocket scientist to figure it out. Just follow a couple of rules.
Read MoreRecent Posts
Radio Imaging: To Get In The Mind, Go Through The Heart
Successful radio imaging & station branding is emotionally appealing, and music is the key to emotion! Find out what every imaging producer should know about music.
The Future Of Radio: Moving From Crowd To Cloud
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
Clear Channel CEO Bob Pittman: “Radio Is A Party”
Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
