Inspiration & Resources for Radio Professionals

Programming

Radio Programming: ‘Hit The Gas In The Afternoon As Well’

by

Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.

Read More

Production

10 Copywriting Tips For Powerful Radio Spots & Promos

by

Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?

Read More

Personality

Airchecks: How To Coach Your On-Air Team To Score

by

Aircheck sessions for on-air personalities are like hitting drills for baseball players. But how to coach radio presenters to raise their game the right way?

Read More

Music

‘Every Radio Station Has A Blood Pressure’

by

Using limited playlists makes you spin less worse (hence, more good) songs for your P1 audience, music director and radio consultant Keith Hill says about music libraries.

Read More

Recent Posts

Airchecks: How To Coach Your On-Air Team To Score

Airchecks: How To Coach Your On-Air Team To Score

Aircheck sessions for on-air personalities are like hitting drills for baseball players. But how to coach radio presenters to raise their game the right way?

Radio Programming: ‘Hit The Gas In The Afternoon As Well’

Radio Programming: ‘Hit The Gas In The Afternoon As Well’

Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.

Music Scheduling: Research, Analysis, Strategies & Tactics

Music Scheduling: Research, Analysis, Strategies & Tactics

Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.

10 Radio Promotions To Push Your Brand & Lift Your Ratings

10 Radio Promotions To Push Your Brand & Lift Your Ratings

They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions - from cash drops to electric chairs.