Inspiration & Resources for Radio Professionals

Programming

Radio Programming: ‘Hit The Gas In The Afternoon As Well’

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Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.

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Production

10 Copywriting Tips For Powerful Radio Spots & Promos

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Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?

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Personality

The 7 Habits Of Highly Effective Presenters

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To (coach someone to) become a successful radio personality, spend most of your time on these 7 things that have a positive impact on your radio career.

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Music

Music Scheduling: Research, Analysis, Strategies & Tactics

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Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.

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Recent Posts

Music Scheduling: Research, Analysis, Strategies & Tactics

Music Scheduling: Research, Analysis, Strategies & Tactics

Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.

10 Radio Promotions To Push Your Brand & Lift Your Ratings

10 Radio Promotions To Push Your Brand & Lift Your Ratings

They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions - from cash drops to electric chairs.

‘Put Music Flow First, Song Rotation Second’

‘Put Music Flow First, Song Rotation Second’

Instead of staring yourself blind at rotation patterns, optimizing your playlist for music variety is more important, says music scheduling expert Robert Johansson.

10 Copywriting Tips For Powerful Radio Spots & Promos

10 Copywriting Tips For Powerful Radio Spots & Promos

Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?