Instead of staring yourself blind at rotation patterns, optimizing your playlist for music variety is more important, says music scheduling expert Robert Johansson.
They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions - from cash drops to electric chairs.Read More
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?Read More
Music scheduling strategies & tactics should be based on regular market research & analysis, music programming expert Robert Johansson advises.Read More