Inspiration & Resources for Radio Professionals

Programming

Radio Promotions: 15 Fab Formulas To Copy / Paste & Edit

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From hidden treasures to poisonous rattlesnakes, these are classic radio promotion ideas from USA Top 40 radio history that you can (partly) recycle today!

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Production

Station Imaging: How To Use Talk-Over Beds & Drones

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Including beds and drones in your station imaging and jingle package makes your jock talks and presenter links sound even more powerful. Here's how you can do it.

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Personality

How To Rule The Ratings As A Radio Personality (Pt. 3)

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Trusting yourself and showing discipline helps you make the radio personality hall of fame. But how to get outside your comfort zone, and do the right things long enough?

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Music

How To Make Your Top 40 Radio Station A Massive Hit (Pt. 3)

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While you're setting music scheduling rules like genre & artist separation for good reason, sometimes you can loosen up or break those rules for good reason.

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Recent Posts

How To Rule The Ratings As A Radio Personality (Pt. 3)

How To Rule The Ratings As A Radio Personality (Pt. 3)

Trusting yourself and showing discipline helps you make the radio personality hall of fame. But how to get outside your comfort zone, and do the right things long enough?

How To Make Your Top 40 Radio Station A Massive Hit (Pt. 2)

How To Make Your Top 40 Radio Station A Massive Hit (Pt. 2)

Which songs you play in which rotation is not the only thing that matters. In which order you’ll play your songs is just as important, as scheduling combines science & art.

How To Rule The Ratings As A Radio Personality (Pt. 2)

How To Rule The Ratings As A Radio Personality (Pt. 2)

How to become a radio personality instead of a radio presenter? Be who you are, but first: know who you are. Here are some ways to find out and fine-tune your profile.

How To Make Your Top 40 Radio Station A Massive Hit (Pt. 1)

How To Make Your Top 40 Radio Station A Massive Hit (Pt. 1)

Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for Top 40 radio stations.