Inspiration & Resources for Radio Professionals

Programming

10 Ways To Increase Listeners’ Attention Span & TSL

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Keep your radio listeners (mentally) tuned in longer than they would usually do, using these 10 ways to increase their attention span and Time Spent Listening.

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Production

How Jingles & Sweepers Boost Your Program Flow

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How to produce and use jingles & sweepers that accelerate your on-air radio program flow, improve people's listening experience and boost your Time Spent Listening?

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Personality

Arno Müller: ‘The Morning Crew Is a Living Environment’

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How to become (and stay) a popular morning personality and successful program director for 3 decades? We can learn it from 104.6 RTL Berlin's Arno Müller.

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Music

Music Scheduling @ Capital FM & Radio Hamburg

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Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?

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Recent Posts

Radio Still ‘Major Factor’ In Promoting New Music

Radio Still ‘Major Factor’ In Promoting New Music

Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.

NRJ PD Morgan Serrano: ‘Be The Most Fashionable’

NRJ PD Morgan Serrano: ‘Be The Most Fashionable’

NRJ is back: after 4 years of dropping ratings, the Hit Music Only brand won 1 million listeners and became the top station in France again. Wanna' know how?

Valerie Geller: ‘It Takes Courage To Be Creative’

Valerie Geller: ‘It Takes Courage To Be Creative’

Creative storytelling = powerful radio, but that's only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.