Inspiration & Resources for Radio Professionals

Valerie Geller: ‘It Takes Courage To Be Creative’

Valerie Geller: ‘It Takes Courage To Be Creative’

Creative storytelling = powerful radio, but that's only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.

ANTENNE BAYERN: 30% More Listeners Through Storytelling

ANTENNE BAYERN: 30% More Listeners Through Storytelling

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany's #1 radio brand achieved a huge radio ratings growth through storytelling.

Arno Müller: ‘The Morning Crew Is a Living Environment’

Arno Müller: ‘The Morning Crew Is a Living Environment’

How to become (and stay) a popular morning personality and successful program director for 3 decades? We can learn it from 104.6 RTL Berlin's Arno Müller.

New Wings For Sky Radio: Modern AC Format Upgrade

New Wings For Sky Radio: Modern AC Format Upgrade

From a struggling AC to a fresh Top 3 - Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.

Tony Blackburn: “I’m Not A Monkey Radio Disc Jockey”

Tony Blackburn: “I’m Not A Monkey Radio Disc Jockey”

Radio personalities should be allowed to show more of themselves - and play more than the same 300 to 400 songs over and over, veteran disc jockey Tony Blackburn says.