Author: Thomas Giger

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Recent Tweets

  • #RadioILOVEITip | Programming | Do you tailor your positioning to people's mental image of you & your competitors?
  • #RadioILOVEITip | Music | Do you use the even/odd rule; an even #/songs in a category - > an uneven #/slots (for that category) in an hour?
  • #RadioILOVEITip | Personality | Do you talk on the air like you talk to friend, using your natural tone; not your 'presenter pitch'?
  • #RadioILOVEITip | Production | Do you brand your station after every segment or song - or at least after every second segment or song?

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