Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio's new allies in a battle for the YouTube generation's attention.
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <