In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).

Decades before Facebook arrived, there was already a social network – and it goes by the name of radio! Broadcasters now see radio & social media’s combined power en masse, but there’s already a new shift going on. We’re moving towards multimedia franchises and online audio streaming platforms. What does it mean for radio?

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