Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?

Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.

How to make your radio station sound both familiar and fresh? See us create a ‘Fresh AC’ music format and program clock for music scheduling from scratch.

Adult Contemporary – a dull and dusty music format? Not necessarily. Some ideas on how to let your AC station sound hip & happening, as well as balanced and consistent.

Creating song rotations for music scheduling is like playing a numbers game. Good news: you don’t have to be a rocket scientist to figure it out. Just follow a couple of rules.