Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.

Every experienced music director knows it. A great music log (and a successful music station) not just depends on which songs you play; it also matters in which order you play them! The right variety of genre, gender and tempo will help you to create music sweeps that will keep people tuned in. Following part 2a, now check out part 2b of our Format X-Ray series, where we share ideas for this, based on analysing an AC station's music log.

 

 

  • Case: Format X-Ray 2a
  • Format: Adult Contemporary
  • Market: German state of Rhineland-Palatinate
  • Date: November 10, 2016
  • Slot: 11 AM - 2 PM

 

 

This analysis will give you ideas & insights on:

  • how to serve every part of your target demo
  • how to create a good ratio of several music core clusters
  • how to compensate (temporary) imbalance in your music categories
  • how to achieve more variety though artist gender placement
  • how to create more variety through music genre exposure
  • how to get more variety through song tempo flow
  • and much more (over 2.100 words)

 

 

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