Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).

In this third segment of our second Format X-Ray, where we analyse an AC station’s programming & music strategy, we’ll look closely at music rotations and format clocks. This part of our Premium Member case study might give you ideas on how to optimise your song categories and hot clocks, allowing you to further improve your station’s music flow, which can increase your tune-in occasions and expand your Time Spent Listening. So log in / sign up, and dive in!

 

 

  • Case: Format X-Ray 2c
  • Format: Adult Contemporary
  • Market: German state of Rhineland-Palatinate
  • Date: November 10, 2016
  • Slot: 11 AM – 2 PM

 

 

This analysis will give you ideas & insights on:

  • how to track your competition’s music format and category exposure
  • how to analyse your competition's song rotations without monitoring services
  • how to benefit from CHR and Hot AC stations if you're programming an AC format
  • how to create a memorable music format (and therefore a clear music image)
  • how to build a solid basic format clock for your station's music scheduling
  • how to shuffle your song placement while maintaining your format flow
  • and much more (over 1.800 words)

 

 

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