How to prevent that your listeners tune out when you play new music on the air? 10 ideas on how you can pick, position and package unfamiliar songs better today.

One of the trickiest moments in the hour is when you play a new song that your audience doesn’t know (yet). On the other hand, including a couple of new releases in your playlist keeps your format sounding fresh. Let’s see how we can select, schedule and sell new music in a way that lets your audience stay tuned as much and as long as possible.


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