How to prevent listener tune-out when you're playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.

One of the trickiest moments in the hour is when you play a new song that your audience doesn’t know (yet). On the other hand, new releases in your playlist keep your station sounding fresh. Just select, schedule & sell new music in a way that keeps your audience hooked!

This article will give you ideas & insights on:

  • how to pick new music with playlist criteria
  • how to define music categories along radio hit cycles
  • how to introduce unfamiliar songs to your target audience
  • how to integrate new tracks with sophisticated music scheduling
  • how to produce station imaging to package new releases
  • how to align new music with your format core
  • and much more (over 1,600 words)

 

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