Jingles and songs blend really well, if you follow the 10 golden rules for using sung jingles on air. Here is how you can make your jingle package more effective.

Jingles not only identify your station and position your brand; they also help you to build a comfort zone and recognizable structure. Radio jingles can help you make perfect segues between format elements, and glue them together into a great sounding station. But  how exactly should we be using sung jingles?

 

 

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