Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds time?

How to write copy for spots that communicate what your listeners need to remember and need to do? 10 radio copywriting tips for radio commercials and promos that work for your advertiser or station by combining creativity and effectiveness. From the secrets of visual copywriting to the insights of audience psychology.



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