Inspiration & Resources for Radio Professionals

10 Ways To Increase Listeners’ Attention Span & TSL

10 Ways To Increase Listeners’ Attention Span & TSL

Keep your radio listeners (mentally) tuned in longer than they would usually do, using these 10 ways to increase their attention span and Time Spent Listening.

NRJ PD Morgan Serrano: ‘Be The Most Fashionable’

NRJ PD Morgan Serrano: ‘Be The Most Fashionable’

NRJ is back: after 4 years of dropping ratings, the Hit Music Only brand won 1 million listeners and became the top station in France again. Wanna' know how?

Valerie Geller: ‘It Takes Courage To Be Creative’

Valerie Geller: ‘It Takes Courage To Be Creative’

Creative storytelling = powerful radio, but that's only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.

ANTENNE BAYERN: 30% More Listeners Through Storytelling

ANTENNE BAYERN: 30% More Listeners Through Storytelling

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany's #1 radio brand achieved a huge radio ratings growth through storytelling.

New Wings For Sky Radio: Modern AC Format Upgrade

New Wings For Sky Radio: Modern AC Format Upgrade

From a struggling AC to a fresh Top 3 - Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.