Commercials... you can’t live without them, but your listeners certainly can! So how to keep your radio audience engaged during flow-killing commercial breaks?

The good news: even though stop sets may turn around an entire batch of listeners, the average audience level seems to be quite stable. But our goal should be to give advertisers a good return of investment by having their message heard by as many people as possible, including those who were listening before the spots came on.

 

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