Even if you're not their favorite station, people may put you on at certain times anyway - that is, if you are top of mind for specific programming elements that they appreciate.

Over time, listeners (subconsciously) learn the basics of your format clock, which trains them how & when to use your station. Based on some real-life observations, these are ideas on how to create tune-in appointments with your occasional P2 listeners as well as your P1 audience  - and convert this into higher ratings, whether you’re in a PPM or diary market.


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