Program flow is everything for music stations, especially for those with a young-sounding format. But how and where to schedule talk breaks in music format clocks?

Your music is not a USP anymore; your listeners find music anywhere. You need radio personalities for audience connection, just as you need forward momentum for audience preservation. It's not easy to avoid that listeners perceive your jock talks as interruptions, so here are some ideas on how to integrate speech breaks in your music playlist.

 

(Log in to continue reading)

Not a Premium Member yet? > CLICK HERE FOR A 7-DAY TRIAL <