To be really in touch with your on-air product and target audience, you want to get out of your studio building to do your aircheck analysis and audience research from a new perspective.

As a program director, chances are that you’re caught in office work or team meetings during most of your workday. So, how often do you really listen to your station & competition and connect with your core listeners? It may be time to hit the streets and get a fresh look on each & every part of your brand (and how you can make it even more successful).



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