Keep your radio listeners (mentally) tuned in longer than they would usually do, using these 10 ways to increase their attention span and Time Spent Listening.

What do radio programming and brain science have in common? It might be a lot. New audience behavior research in Denmark indicates that the (sustained) attention span of radio listeners drifts at exactly 4 minutes into a subject or segment thereof. It sees to happen across every format - whether it's talk- or music driven.


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