Even though there’s growth potential, 102.7 KIIS FM is still a powerhouse for a reason, as our aircheck analysis (including audio) will show you.
Their current 4.8 share, versus a 2.6 for both direct format competitor 97.1 AMP Radio (Mainstream Top 40) and close format competitor Power 106 (Rhythmic CHR), truly makes KIIS FM LA’s #1 Hit Music Station. See & hear what KIIS FM is doing well, and what they could fine-tune to increase their success, even if they already have a comfortable 4th place among 46 stations in the market. It might give you ideas to further develop your own brand. Most of the principles that we discuss can also be applied to other music formats than Top 40; some even to talk radio. So let's go!
This article will give you ideas & insights on:
- How to let your sponsor ads pop
- How to let your show content work
- How to use your station imaging well
- How to make your morning show huge
- How to (pre)sell your station promotions well
- How to increase your flow and TSL
- and much more (around 3.200 words)
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