Your station may have the best radio personalities & shows, strategically positioning them in your on-air schedule is almost as important.

To create a good talent & content line-up, you want to give your listeners balance and consistency, while keeping in mind your strategy. You want to offer the right things at the right time, include some variety while staying recognizable, and meet your strategic goals. Let’s look at 9 best practices for lining up a program schedule – one of the arts of radio programming.

 

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