From hidden treasures to poisonous rattlesnakes, here are radio promotion ideas from American Top 40 radio history you can (partly) recycle today!

Radio promotions are creative tools to increase your ratings and highlight your brand. Are you looking for promotions that work (while avoiding what made a promotion gone wrong)? Get inspired with 15 fabulous formulas, based on historic USA Top 40 radio promotions - including a legendary concept that turned listeners into addicts.

 

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