Radio promotions are a great programming (and sales) strategy. Which 10 criteria increase the success of your next big idea on both the short and long term?

If you have regular brainstorm meetings to draw a big picture for the next 6-12 months, you'll benefit from this checklist to evaluate ideas and create a win-win-win-win situation from which your station and sponsors, as well as your audience and community will benefit. Does your new radio promotion, contest or sweepstake achieve the following 10 things?


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