Positioning your radio station against the competition is part of your brand strategy. Therefore: some relevant insights from Ries & Trout's marketing bible.

Positioning: The Battle For Your Mind [book] by Al Ries & Jack Trout is a true marketing classic. Radio needs to be marketed, just like any other product. Especially if you work in radio programming, production, sales or marketing, the following might be useful for you: some best practices of positioning a brand.

 

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