You might already structure your on-air sound by using music format clocks, but do you also use them to position jingles, sweepers, promos and power intros?

I love great sounding and well programmed radio! Your production should combine the best of both worlds. Every part of your jingle package and radio imaging should communicate your brand image and support your programming strategy. Ideas on how to yin & yang your on-air sound, by using station imaging clocks.



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