Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?

Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.

Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.

What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?

Successful radio personalities are like dare devils. Absolute Radio morning show presenter Christian O’Connell insists that “whatever you do in radio, find your Evel Knievel”.