Radio Everyone: Help Promoting The Global Goals
Radio is a great medium to provide music and news, but also to support good causes. Radio Everyone is asking for YOUR participation this month to promote important issues!
Read MoreTag: Absolute Radio
Music Scheduling: Research, Analysis, Strategies & Tactics
Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.
Read MoreHow To Produce Engaging Phone-Ins & Radio Interviews
Phone-ins blend audience interaction and crowdsourced content into compelling radio, but how to avoid the pitfalls and get the best (out of your) on-air callers?
Read MoreWhy Mobilecast Radio Content Has To Be ‘App-Proofed’
If mobile phones are part of the future of radio, the question is how radio can actively engage a smartphone-savvy young audience.
Read MoreArnie Celsie: ‘What Makes Radio Unique Is The Persona’
Doing what your competitors don’t (or doing the opposite of what they do) is a smart radio programming strategy, says branded format expert Arnie Celsie of SparkNet.
Read MoreNew Generation Listeners Live in a Multi-Platform World
Young listeners still tune in to radio, but they’re listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Read MoreCapital’s Simon Hirst: ‘I’ll Tell The Audience Anything’
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read MoreSuccessful Morning Shows Are Like Real-Life Soaps
Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.
Read MoreMorning Show: Innovate Or Reinvent?
What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?
Read MorePersonality Radio Needs The Evel Knievel Factor
Successful radio personalities are like dare devils. Absolute Radio morning show presenter Christian O’Connell insists that “whatever you do in radio, find your Evel Knievel”.
Read MoreJingles & Imaging: Radio Station Artist Signatures
Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?
Read More‘Radio Future Is Multi Platform’
Digital radio means great opportunities for brand extension on multiple platforms. If it’s done consistently and according to the target demo’s listening habits.
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