10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Aug 15, 2019 | Music | 0 |
Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).
Read Moreby Thomas Giger | Jul 15, 2019 | Music | 0 |
Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.
Read Moreby Thomas Giger | Aug 29, 2017 | Programming | 1 |
Premium | How to make your content-intensive top of the hour (and bottom of the hour) as attractive for your radio audience as possible?
Read Moreby Thomas Giger | Aug 15, 2017 | Programming | 0 |
Premium | Where to program your news, weather & traffic, as well as music & content teases and promo & commercial breaks — and in which order?
Read Moreby Thomas Giger | Jan 3, 2017 | Programming | 0 |
Premium | When using news to attract P2s and serve P1s, you want to program your news content strategically to increase your market share significantly.
Read Moreby Thomas Giger | Nov 22, 2016 | Programming | 0 |
Premium | Making your station sound natural is as important as executing your program format consistently, we can learn from this radio aircheck analysis.
Read Moreby Thomas Giger | Nov 1, 2016 | Music | 1 |
It’s Beginning To Look A Lot Like Christmas! Time to double-check your holiday library coding & categories, and fine-tune your Christmas format rotations & clocks.
Read Moreby Thomas Giger | Jun 7, 2015 | Music | 1 |
Commissioning music testing should be based on format requirements, rather than financial possibilities, radio researcher Stephen Ryan explains in this guest post.
Read Moreby Thomas Giger | Jan 18, 2015 | Music | 2 |
Creating a great listening experience by playing ‘the same old songs’? You could do it by putting your music content in an interesting context, especially by adding emotion.
Read Moreby Thomas Giger | Dec 28, 2014 | Programming | 7 |
What are the keys to successful radio programming? 10 best practices for program directors to achieve great ratings and high revenues in a competitive environment.
Read Moreby Thomas Giger | Nov 21, 2014 | Music | 1 |
Interviewing active listeners and tracking music services could be good (additional) ways to find out which songs your audience likes to hear on the radio.
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