Keep your radio listeners (mentally) tuned in longer than they would usually do, using these 10 ways to increase their attention span and Time Spent Listening.
How to make your radio station sound both familiar and fresh? See us create a ‘Fresh AC’ music format and program clock for music scheduling from scratch.
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
Radio market research is important. But successful radio programming is more than cluster mapping, music testing and image tracking, as German cases show.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <