Music Scheduling: Simpler = Better, Less = More
Your music scheduling software should not work like a Rube Goldberg device, veteran music radio programmer and Music 1 developer Steve Warren says.
Read MoreTag: Arbitron
Programming To Masses, Marketing To Meters
“Default a little more on the art side, but never loose sight of the science” might be very good advice for radio programming in PPM radio markets and beyond.
Read MoreCommercial Breaks: Keep Audience, But Swap Listeners?
A recent study shows that during commercial breaks, radio delivers on average 93% of its lead-in audience. But how many of these people are the original listeners?
Read MoreHow To Program Radio Commercial Breaks Strategically
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
Read MorePPM: Radio Programming For Heavy Listeners
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
Read MoreElvis Duran: American Radio’s Jerry Seinfeld
He presents the most popular morning show in American radio. Why? Partly because Elvis Duran shares a particular success factor with TV sitcom host Jerry Seinfeld.
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