10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Dec 13, 2015 | Future | 0 |
To make its static content ‘alive & kicking’ for the Millennial generation, radio should invest in online & mobile now, and team up on a worldwide scale.
Read Moreby Thomas Giger | Apr 3, 2015 | Music | 0 |
Online streaming services can learn a lot from broadcast radio stations in terms of programming, music content strategist Chris Price says in an interview with us.
Read Moreby Thomas Giger | Mar 22, 2015 | Programming | 0 |
In this era of Big Data and user profiles from mobile & smart devices, guest writer Stephen Ryan is asking whether there’s really still a place for traditional ways of radio research.
Read Moreby Thomas Giger | Jan 31, 2015 | Future | 1 |
As young people are always ‘on’ through cell phones and social media, radio should be always there on mobile screens and smartphone apps, Fred Jacobs says.
Read Moreby Thomas Giger | Nov 21, 2014 | Music | 1 |
Interviewing active listeners and tracking music services could be good (additional) ways to find out which songs your audience likes to hear on the radio.
Read Moreby Thomas Giger | Oct 21, 2014 | Music | 3 |
Your music scheduling software should not work like a Rube Goldberg device, veteran music radio programmer and Music 1 developer Steve Warren says.
Read Moreby Thomas Giger | Oct 7, 2014 | Programming | 2 |
Top stations don’t please everyone. They focus on a narrow segment of their (target) audience to achieve great ratings and consistent results in the long run.
Read Moreby Thomas Giger | Sep 26, 2014 | Music | 1 |
There are many things you can do when you are challenging (or being challenged by) a competing station. One of them is being different enough, music-wise.
Read Moreby Thomas Giger | Jul 29, 2014 | Programming | 2 |
Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.
Read Moreby Thomas Giger | Jul 22, 2014 | Music | 1 |
Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.
Read Moreby Thomas Giger | Jun 26, 2014 | Production | 7 |
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?
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