Inspiration & Resources for Radio Professionals

Valerie Geller: ‘It Takes Courage To Be Creative’

Valerie Geller: ‘It Takes Courage To Be Creative’

Creative storytelling = powerful radio, but that's only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.

New Generation Listeners Live in a Multi-Platform World

New Generation Listeners Live in a Multi-Platform World

Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?

How To Reach Younger Audiences With 360° Brands

How To Reach Younger Audiences With 360° Brands

While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here's how.

Radio’s Future: Familiar Brands & Shared Emotion

Radio’s Future: Familiar Brands & Shared Emotion

Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.

Capital’s Simon Hirst: “I’ll Tell The Audience Anything”

Capital’s Simon Hirst: “I’ll Tell The Audience Anything”

Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.