Digital Revolution: “Get Out Of It On A High Note”
Radio stations publishing their content across several media and multiple channels can serve their audience better by managing their production efficiently.
Read Moreby Thomas Giger | Sep 20, 2016 | Production | 0 |
Radio stations publishing their content across several media and multiple channels can serve their audience better by managing their production efficiently.
Read Moreby Thomas Giger | Jul 17, 2016 | Future | 2 |
American radio personality Mark Kaye shares ideas on how to use Snapchat for your station or show to engage listeners and receive content.
Read Moreby Thomas Giger | Sep 26, 2014 | Music | 1 |
There are many things you can do when you are challenging (or being challenged by) a competing station. One of them is being different enough, music-wise.
Read Moreby Thomas Giger | Jun 26, 2014 | Production | 7 |
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?
Read Moreby Thomas Giger | Mar 12, 2014 | Programming | 2 |
Program flow is everything for music stations – especially for those with a young-sounding format. How and where to schedule talk breaks in music format clocks?
Read Moreby Thomas Giger | Dec 28, 2013 | Future | 2 |
If mobile phones are part of the future of radio, the question is how radio can actively engage a smartphone-savvy young audience.
Read Moreby Thomas Giger | Oct 9, 2013 | Future | 2 |
Social media can make radio go viral. The best way to build a P1 radio audience and online community might be creating viral content with a small v.
Read Moreby Thomas Giger | Sep 7, 2013 | Programming | 2 |
In a time when radio personalities have to make every talk break count, a showprep service allows morning shows to focus on creativity, Francis Currie says.
Read Moreby Thomas Giger | Aug 24, 2013 | Programming | 6 |
Commercials… you can’t live without them, but your listeners certainly can! How to keep your radio audience engaged during flow-killing commercial breaks?
Read Moreby Thomas Giger | Apr 3, 2013 | Programming | 2 |
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read Moreby Thomas Giger | Mar 3, 2013 | Future | 3 |
Young listeners still tune in to radio, but they’re listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Read Moreby Thomas Giger | Feb 26, 2013 | Programming | 0 |
While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here’s how.
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