Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?

Music scheduling without audience research and tight playlisting: can this work? Seems like it does, for BBC Radio 2. A search for the perfect balance between science and art.

Radio content can exponentially grow online when it’s visually enhanced. While visuals are great to attract young listeners, they should be additions to audio – not replace it.

Digital radio means great opportunities for brand extension on multiple platforms. If it's done consistently and according to the target demo's listening habits.

Station imaging benchmarks beyond a logo melody... what are they? What makes a promo stand out? How does the future of radio look like, and what does it mean for imaging producers?