Successful radio personalities are like dare devils. Absolute Radio morning show presenter Christian O’Connell insists that “whatever you do in radio, find your Evel Knievel”.

He presents the most popular morning show in American radio. Why? Partly because Elvis Duran shares a particular success factor with TV sitcom host Jerry Seinfeld.

Real time human contact keeps radio relevant in a social media connected world. The biggest potential for radio isn't music, but personality & talk, says talkSPORT PD Moz Dee.

Radio content can exponentially grow online when it’s visually enhanced. While visuals are great to attract young listeners, they should be additions to audio – not replace it.