Inspiration & Resources for Radio Professionals
From a struggling AC to a fresh Top 3 - Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.
Posted by Thomas Giger
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
Radio stations not only benefit from positioning themselves, but also from repositioning 'me too' challengers. Some ideas for radio marketing, inspired by Ries & Trout.
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
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Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013