Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
Radio stations not only benefit from positioning themselves, but also from repositioning 'me too' challengers. Some ideas for radio marketing, inspired by Ries & Trout.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <