Inspiration & Resources for Radio Professionals
A recent study shows that during commercial breaks, radio delivers on average 93% of its lead-in audience. But how many of these people are the original listeners?
Posted by Thomas Giger
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
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Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013