Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Elvis Duran attributes his success to his creative license, dedicated team, and strong focus: "I don’t think that I want any outside influence, as far as radio goes."
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <