10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 26, 2017 | Music | 2 |
Premium Free | A music director in a developed market needed a category setup for his music format, taking his Adult Top 40 against a leading Hot AC and a tight CHR.
Read Moreby Thomas Giger | Jun 7, 2015 | Music | 1 |
Commissioning music testing should be based on format requirements, rather than financial possibilities, radio researcher Stephen Ryan explains in this guest post.
Read Moreby Thomas Giger | Nov 14, 2014 | Programming | 0 |
Good radio research depends on great source material, consisting of the right audience sample that is leading to valid & consistent data to spot long-term trends.
Read Moreby Thomas Giger | Jul 22, 2014 | Music | 1 |
Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.
Read Moreby Thomas Giger | Jul 5, 2014 | Music | 2 |
Instead of staring yourself blind at rotation patterns, optimizing your playlist for music variety is more important, says music scheduling expert Robert Johansson.
Read Moreby Thomas Giger | Jun 8, 2014 | Music | 0 |
Consistent sound coding helps you to define a clear music image, says music scheduling and programming consultant Robert Johansson in this expert interview.
Read Moreby Thomas Giger | Mar 1, 2014 | Music | 10 |
Power recurrents are a great music programming strategy to grow your ratings, as they’ll make you sound both familiar and fresh. But how to schedule them?
Read Moreby Thomas Giger | Oct 22, 2013 | Programming | 0 |
Successful radio stations keep evolving their formats. The recent brand extension of JACK fm with a young sister called JACK fm 2 is a useful case study.
Read Moreby Thomas Giger | Aug 11, 2013 | Programming | 2 |
Check out 15 timeless practices of music radio programming, inspired by an interview with the founding father of Boss Radio, the late radio consultant Bill Drake.
Read Moreby Thomas Giger | Jul 2, 2013 | Music | 10 |
As radio audiences tend to listen in fragments, music playlists become real science. Does your station’s music format clock pass the 10-minute test for music scheduling?
Read Moreby Thomas Giger | May 26, 2013 | Programming | 0 |
You might already structure your on-air sound by using music format clocks, but do you also use them to position jingles, sweepers, promos and power intros?
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