Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?

From a struggling AC to a fresh Top 3 - Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.

Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.

Radio market research is important. But successful radio programming is more than cluster mapping, music testing and image tracking, as German cases show.

What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?