Inspiration & Resources for Radio Professionals
Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?
Posted by Thomas Giger
From a struggling AC to a fresh Top 3 - Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
Radio market research is important. But successful radio programming is more than cluster mapping, music testing and image tracking, as German cases show.
What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
> Let us know <
> Radio books & Radio movies <
> Newsletter & Twitter & RSS <
> Email <
Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013