Inspiration & Resources for Radio Professionals
What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?
Posted by Thomas Giger
Morning show strategies are easier to implement if you're a in a major radio market. But even modest stations in smaller markets can succeed, by being flexible and creative.
Radio promotions can boost your brand awareness, weekly reach and market share. Don’t have unlimited budgets for major promotions? No problem. Be creative!
The future of radio: become a trusted guide within a sound-polluted world. The challenge for radio: cure people's sound allergies and make audiences listen again. How to do it?
Radio's main ingredients are music, sounds and voices. How should we use them to create effective imaging, branding and promotion through audiovisual productions?
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
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Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013