Feelings and emotions, not facts and thoughts, create epic radio content. How Germany's #1 radio brand achieved a huge radio ratings growth through storytelling.
If you are looking to create a popular morning show for your AC radio format, check out this inspiration and advice from some of Europe's most successful radio programmers.
Adult Contemporary – a dull and dusty music format? Not necessarily. Some ideas on how to let your AC station sound hip & happening, as well as balanced and consistent.
Adult Contemporary is the future of music radio, but good old AC could use an upgrade. Here's inspiration to develop and promote a Modern AC format and brand.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <