Richard Park: The Godfather of UK Radio Still Rules
From interviewing Michael Jackson to managing Chris Moyles, from signing Craig David to heading Global Radio: Richard Park did it, but still loves to discover radio talent.
Read MoreTag: Music director
Music Scheduling: Song Rotation Rocket Science
Creating song rotations for music scheduling is like playing a numbers game. Good news: you don’t have to be a rocket scientist to figure it out. Just follow a couple of rules.
Read MoreMusic Scheduling Strategies: Create Consistent Flow
Music scheduling: less is more! Consider a shorter sequence of less song categories for better music rotation and more format consistency. A Modern AC case study.
Read MoreChristmas Music Scheduling: Keep Format Proposition
Starting to play Christmas music weeks before the holidays can work for a radio format – if it’s introduced gradually, includes variety, and enhances strategy.
Read MoreBBC Radio 2: More Music Variety, Less Hit Powerplay
BBC Radio 2 head of music Jeff Smith talks about their broad variety of pop songs. “They may not all test brilliantly, but they’re not gonna’ hurt anybody.”
Read MoreMusic Scheduling: Rational Science Or Gut Feeling?
Music scheduling without audience research and tight playlisting: can this work? Seems like it does, for BBC Radio 2. A search for the perfect balance between science and art.
Read MoreRadio Music Research For A Penny
How could small market radio stations without big money for fancy auditorium music tests and call-outs, still do music research? (No, it’s not cheap online music testing.)
Read MoreWhat Radio Can Learn From Last.fm
How could radio add more variety, context and meaning to its playlist, and still keep its on-air music format focused? Some inspiration from music community Last.fm.
Read MoreListener Expectations Influence Ratings
Surprise: what your radio station is airing now, is almost irrelevant in the context of audience perception and listener behavior. It’s about what people expect to happen next.
Read MoreMusic Scheduling: Science Meets Art
How to build a song database and set up your music scheduling software to create variety & flow? The 20 minute format rule and 5 essential song criteria explained.
Read MoreMusic Scheduling: Narrow Focus, Broad Results
Radio music scheduling is about pinpointing and envisioning your target audience – and fulfilling its expectations all the time. “A good music director always keeps the listener in mind.”
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