Make Your Gold Format Shine, And Your Station Ratings Pop! (2)
Premium | You can program Classic Hits (or similar music formats) using classic category setups based on music library decades — or do this, and distinguish yourself.
Read Moreby Thomas Giger | Nov 15, 2019 | Music | 0 |
Premium | You can program Classic Hits (or similar music formats) using classic category setups based on music library decades — or do this, and distinguish yourself.
Read Moreby Thomas Giger | Oct 15, 2019 | Music | 0 |
Premium | Spinning lots of Gold? This music scheduling approach for your Classic Hits station (or similar music format) could increase your success.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Aug 15, 2019 | Music | 0 |
Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).
Read Moreby Thomas Giger | Jun 15, 2019 | Music | 0 |
Premium | Does your music format reflect your brand USP, and position your station against your competition? Music scheduling fundaments for station image building.
Read Moreby Thomas Giger | May 15, 2019 | Music | 0 |
Premium | As radio audiences listen in fragments, we as programmers rethink our strategy as the classic ’20-minute rule’ may need an update.
Read Moreby Thomas Giger | Nov 15, 2018 | Music | 2 |
How many songs per category create perfect song rotations? The mind-boggling formulas behind ratings-increasing turnovers (with category rotation visuals).
Read Moreby Thomas Giger | Sep 26, 2017 | Music | 2 |
Premium Free | A music director in a developed market needed a category setup for his music format, taking his Adult Top 40 against a leading Hot AC and a tight CHR.
Read Moreby Thomas Giger | Jul 18, 2017 | Music | 15 |
Premium Free | Wanna’ revamp your Top 40 radio format music-wise? These 12 Contemporary Hit Radio music scheduling format clocks may help you get going.
Read Moreby Thomas Giger | Jul 11, 2017 | Programming | 0 |
In the second part of this case study, we see how Australia’s smoothfm managed to serve advertisers better while pleasing listeners more.
Read Moreby Thomas Giger | Jun 28, 2017 | Programming | 1 |
How to build a new station in a competitive radio market? This case study of Australia’s smoothfm is teaching good lessons for every launch team.
Read Moreby Thomas Giger | Apr 11, 2017 | Music | 1 |
Premium Free | Instead of ‘always the same songs and lots of repetition’, how to make your listeners think ‘always a nice song and lots of variety’ about your music?
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