10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Jan 15, 2019 | Music | 0 |
When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed.
Read Moreby Thomas Giger | May 1, 2018 | Music | 1 |
Burn could be (mainly) caused by your Disloyal Cume — not your P1 audience. It’s worth including cross tab checks in your callout research analysis.
Read Moreby Thomas Giger | Feb 14, 2017 | Music | 0 |
Premium Free | Callout research tells you how your target audience feels about your individual songs, but also about (dynamics between) your music clusters.
Read Moreby Thomas Giger | Dec 6, 2016 | Music | 0 |
If you run a music station, your music fans are driving your ratings, so your callout research should be focused on your P1 nucleus (and that of your main competitor).
Read Moreby Thomas Giger | Jul 11, 2016 | Programming | 2 |
Being disciplined and demanding is an essential trait of successful program directors, radio & research veteran Dan Cowen says.
Read Moreby Thomas Giger | Jun 15, 2016 | Programming | 0 |
Radio music & content research shows that great on-air personalities and hit music producers have one thing in common – they never keep their audience waiting for long.
Read Moreby Thomas Giger | Feb 17, 2016 | Music | 2 |
Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for Top 40 radio stations.
Read Moreby Thomas Giger | Jan 31, 2016 | Music | 2 |
While there are ground rules, implementing your auditorium music test results still relies on your radio experience, and depends on your programming strategy.
Read Moreby Thomas Giger | Nov 24, 2015 | Music | 0 |
A positive atmosphere during your Auditorium Music Test (AMT) is just as relevant for a good result as reliable data, radio researcher Stephen Ryan writes.
Read Moreby Thomas Giger | Oct 16, 2015 | Music | 0 |
Radio researcher Stephen Ryan shares best practices for a popular music research tool of program directors and music schedulers: auditorium music testing.
Read Moreby Thomas Giger | Jun 7, 2015 | Music | 1 |
Commissioning music testing should be based on format requirements, rather than financial possibilities, radio researcher Stephen Ryan explains in this guest post.
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