Programming & Research Fundamentals For News/Talk Radio Stations
Premium | Even if listener focus groups can tell you a lot about your positives & negatives, you always want to follow your own instinct as a radio professional.
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Tag: News-Talk
How To Produce Engaging Phone-Ins & Radio Interviews
Phone-ins blend audience interaction and crowdsourced content into compelling radio, but how to avoid the pitfalls and get the best (out of your) on-air callers?
Read MoreHow To Give Your Station An Amazing On-Air Sound (3)
Audio processing is not necessarily about being the loudest. First and foremost, you should complement your on-air presentation, and match your programming mood.
Read More10 Ways To Increase Your Listener’s Attention Span & TSL
Keep your radio listeners (mentally) tuned in longer than they would usually do, using 10 ways to increase their attention span and Time Spent Listening.
Read MoreValerie Geller: ‘It Takes Courage To Be Creative’
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read MoreLocal Radio’s Future: Automation & Syndication?
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
Read MoreRadio Listeners Behave Like Pavlov’s Dogs
Radio stations can condition their audience to listen more often and longer – or to tune-out and avoid them. It’s one of the lessons from Danish PPM research.
Read MoreThe Future Of Radio: Moving From Crowd To Cloud
In a world of social, visual and personalized radio and ‘cloudcasting’, radio stations need to build their own multimedia assets (not just rely on existing platforms).
Read MoreCommercial Breaks: Keep Audience, But Swap Listeners?
A recent study shows that during commercial breaks, radio delivers on average 93% of its lead-in audience. But how many of these people are the original listeners?
Read MoreHow To Program Radio Commercial Breaks Strategically
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
Read More‘Growth Area For Radio Is Speech’
Real time human contact keeps radio relevant in a social media connected world. The biggest potential for radio isn’t music, but personality & talk, says talkSPORT PD Moz Dee.
Read MoreValerie Geller: Radio Is The Last Magic
Broadcast consultant Valerie Geller lives for inspiring and coaching radio professionals worldwide. “I don’t see radio as radio. I see it as life with a microphone.”
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