Inspiration & Resources for Radio Professionals
Keep your radio listeners (mentally) tuned in longer than they would usually do, using these 10 ways to increase their attention span and Time Spent Listening.
Posted by Thomas Giger
Creative storytelling = powerful radio, but that's only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
Radio stations can condition their audience to listen more often and longer – or to tune-out and avoid them. It’s one of the lessons from Danish PPM research.
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
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Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013