Jeff Smulyan: “If You Believe In Something, You Can Make It Happen”
The founder & CEO of Emmis Communications is convinced that the future of radio depends on finding a way to people’s smartphones and connected cars.
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Tag: nextrad.io
Fred Jacobs: Mobile & Social Are It
As young people are always ‘on’ through cell phones and social media, radio should be always there on mobile screens and smartphone apps, Fred Jacobs says.
Read MoreStation Imaging: ‘Get Known For The Right Thing’
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MoreScott Mills: From 20-Second Links To Blank A4
The inspirational career story of UK radio personality Scott Mills, BBC Radio 1 midday presenter, shows that if you absolutely want something, nothing can stop you!
Read MoreEffective Radio Spots Trigger Silent Feedback
The best radio commercials and promo spots emotionally trigger the audience to mentally respond. Tips for copywriting and producing effective radio ads & trails.
Read MoreWhat Radio Can Learn From Last.fm
How could radio add more variety, context and meaning to its playlist, and still keep its on-air music format focused? Some inspiration from music community Last.fm.
Read More‘Growth Area For Radio Is Speech’
Real time human contact keeps radio relevant in a social media connected world. The biggest potential for radio isn’t music, but personality & talk, says talkSPORT PD Moz Dee.
Read More5 Things To Avoid In Radio Production
If you’re a radio producer, you need to break old boundaries to set new standards and keep radio alive. What holds you back? And how do you get out of your comfort zone?
Read MoreRadio Show Prep: RIP Your Content
How to produce better radio, using your show prep content effectively? Research, Internalize and Perform – and always aircheck, evaluate and improve – to keep radio from R.I.P.
Read MoreVisual Radio: On The Wall (Not Wallpaper)
Radio content can exponentially grow online when it’s visually enhanced. While visuals are great to attract young listeners, they should be additions to audio – not replace it.
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