Inspiration & Resources for Radio Professionals
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Posted by Thomas Giger
The inspirational career story of UK radio personality Scott Mills, BBC Radio 1 midday presenter, shows that if you absolutely want something, nothing can stop you!
The best radio commercials and promo spots emotionally trigger the audience to mentally respond. Tips for copywriting and producing effective radio ads & trails.
How could radio add more variety, context and meaning to its playlist, and still keep its on-air music format focused? Some inspiration from music community Last.fm.
Real time human contact keeps radio relevant in a social media connected world. The biggest potential for radio isn't music, but personality & talk, says talkSPORT PD Moz Dee.
Dennis Clark (Radio Strategist)
Elvis Duran (Radio Personality)
Valerie Geller (Radio Consultant)
John de Mol (Media Entrepreneur)
Sandra Müller (Radio Journalist)
José Manuel Richart (Radio Allrounder)
Jeff Smith (Music Director)
Who should we interview next?
> Let us know <
> Radio books & Radio movies <
> Newsletter & Twitter & RSS <
> Email <
Inspiration & resources for radio professionals, for the love of radio! We focus on backgrounds of radio programming, radio production, personality radio & music scheduling. © Thomas Giger 2011-2013
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <
© Copyright Thomas Giger 2011-2013