Capital’s Simon Hirst: ‘I’ll Tell The Audience Anything’
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read Moreby Thomas Giger | Dec 30, 2012 | Personality | 0 |
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read Moreby Thomas Giger | Dec 25, 2012 | Personality | 0 |
From interviewing Michael Jackson to managing Chris Moyles, from signing Craig David to heading Global Radio: Richard Park did it, but still loves to discover radio talent.
Read Moreby Thomas Giger | Dec 8, 2012 | Programming | 0 |
Radio market research is important. But successful radio programming is more than cluster mapping, music testing and image tracking, as German cases show.
Read Moreby Thomas Giger | Oct 17, 2012 | Production | 4 |
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read Moreby Thomas Giger | Sep 19, 2012 | Personality | 0 |
Personality radio is based on relatable people who share authentic stories in interesting and entertaining ways. But where to find talents, and how to coach and direct them?
Read Moreby Thomas Giger | Jan 7, 2012 | Personality | 0 |
BBC Radio 1 controller Ben Cooper knows that coaching radio personalities is easier for program directors who understand the mindset of radio talents.
Read Moreby Thomas Giger | Dec 28, 2011 | Music | 14 |
Creating song rotations for music scheduling is like playing a numbers game. Good news: you don’t have to be a rocket scientist to figure it out. Just follow a couple of rules.
Read Moreby Thomas Giger | Dec 1, 2011 | Music | 0 |
Starting to play Christmas music weeks before the holidays can work for a radio format – if it’s introduced gradually, includes variety, and enhances strategy.
Read Moreby Thomas Giger | Nov 22, 2011 | Production | 0 |
Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.
Read Moreby Thomas Giger | Nov 18, 2011 | Programming | 2 |
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Read Moreby Thomas Giger | Nov 14, 2011 | Production | 0 |
Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?
Read Moreby Thomas Giger | Nov 11, 2011 | Music | 0 |
Music scheduling without audience research and tight playlisting: can this work? Seems like it does, for BBC Radio 2. A search for the perfect balance between science and art.
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