10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Aug 22, 2017 | Programming | 0 |
How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.
Read Moreby Thomas Giger | Aug 8, 2017 | Personality | 0 |
Radio personalities versus radio programmers & radio consultants: in Facebook language, their relationship is ‘complicated’. How can they reinforce each other?
Read Moreby Thomas Giger | Jul 25, 2017 | Personality | 0 |
Compelling stories from entertaining personalities attract radio listeners, but how do we push today’s new talents from online and on-stage towards on-air?
Read Moreby Thomas Giger | May 16, 2017 | Future | 0 |
For millennial audiences, broadcast radio might be not at the beginning, but at the end of the content funnel that will lead them to our medium over time.
Read Moreby Thomas Giger | Jan 24, 2017 | Production | 0 |
Great production starts with colourful copywriting that activates senses and stimulates imagination, we’ve learned from Z100’s former Creative Services Director, Dave Foxx.
Read Moreby Thomas Giger | Nov 8, 2016 | Programming | 0 |
Premium | Despite their differences in personality and focus, program directors and general managers can take their radio station to great heights by working together this way.
Read Moreby Thomas Giger | Oct 18, 2016 | Programming | 0 |
Premium | Here’s the second part of 25 reasons why 104.6 RTL is leading Germany’s main radio market already for 25 years in a row.
Read Moreby Thomas Giger | Oct 11, 2016 | Programming | 0 |
Premium | 104.6 RTL, one of Germany’s iconic radio brands, recently celebrated its 25th birthday (and 25 years of continuous success). We’ve found 25 reasons why.
Read Moreby Thomas Giger | Aug 2, 2016 | Programming | 0 |
Brainstorming interesting topics is just one half of the equation; finding mass-appeal angles is the most creative part of successful storytelling.
Read Moreby Thomas Giger | Jul 11, 2016 | Programming | 2 |
Being disciplined and demanding is an essential trait of successful program directors, radio & research veteran Dan Cowen says.
Read Moreby Thomas Giger | Feb 17, 2016 | Music | 2 |
Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for Top 40 radio stations.
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