Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
As digital radio will evolve slowly, free to air radio will remain relevant for a long time, media entrepreneur John de Mol predicts in an interview with Radio))) ILOVEIT.
How to build a song database and set up your music scheduling software to create variety & flow? The 20 minute format rule and 5 essential song criteria explained.
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <