Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.

Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.

From interviewing Michael Jackson to managing Chris Moyles, from signing Craig David to heading Global Radio: Richard Park did it, but still loves to discover radio talent.

Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?

BBC Radio 1 controller Ben Cooper sees a role for his public station to lead experiments and innovation, but emphasizes that dedication and quality still matter just as much.