Capital’s Simon Hirst: ‘I’ll Tell The Audience Anything’
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read Moreby Thomas Giger | Dec 30, 2012 | Personality | 0 |
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read Moreby Thomas Giger | Dec 28, 2012 | Personality | 1 |
Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.
Read Moreby Thomas Giger | Dec 25, 2012 | Personality | 0 |
From interviewing Michael Jackson to managing Chris Moyles, from signing Craig David to heading Global Radio: Richard Park did it, but still loves to discover radio talent.
Read Moreby Thomas Giger | Dec 24, 2012 | Future | 0 |
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
Read Moreby Thomas Giger | Dec 17, 2012 | Programming | 0 |
BBC Radio 1 controller Ben Cooper sees a role for his public station to lead experiments and innovation, but emphasizes that dedication and quality still matter just as much.
Read Moreby Thomas Giger | Dec 11, 2012 | Future | 0 |
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio’s new allies in a battle for the YouTube generation’s attention.
Read Moreby Thomas Giger | Jan 7, 2012 | Personality | 0 |
BBC Radio 1 controller Ben Cooper knows that coaching radio personalities is easier for program directors who understand the mindset of radio talents.
Read Moreby Thomas Giger | Nov 26, 2011 | Programming | 0 |
BBC Radio 1 and 102.3 NOW! Radio in Canada both use social deejays and Facebook marketing to build listener communities. How social focus results in high ratings.
Read Moreby Thomas Giger | Nov 22, 2011 | Production | 0 |
Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.
Read Moreby Thomas Giger | Nov 20, 2011 | Music | 2 |
BBC Radio 2 head of music Jeff Smith talks about their broad variety of pop songs. “They may not all test brilliantly, but they’re not gonna’ hurt anybody.”
Read Moreby Thomas Giger | Nov 18, 2011 | Programming | 2 |
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Read Moreby Thomas Giger | Nov 14, 2011 | Production | 0 |
Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?
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