Dennis Clark: ‘Jingles Are Part Of The Radio Brand’

by Thomas Giger | Nov 22, 2011 | Production | 0 |

Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.

Morning Show Success Depends On Radio Talent

by Thomas Giger | Nov 18, 2011 | Programming | 2 |

In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.

Jingles & Imaging: Radio Station Artist Signatures

by Thomas Giger | Nov 14, 2011 | Production | 0 |

Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?

Elvis Duran: ‘Radio Feels Like Sitting In An Electric Chair’

by Thomas Giger | Nov 4, 2011 | Personality | 0 |

Although Elvis Duran feels like sitting in an “electric chair” every morning, his heart for radio will never stop. “I will die while giving the time on a radio station.”

Tag: Radio producer