Young listeners still tune in to radio, but they're listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
Personality radio success is based on being recognizable, without becoming predictable. How to produce a consistent radio show that sounds original and fresh every single day?
In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <