How Triple M Grows Its Audience By Growing With Its Audience
How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.
Read Moreby Thomas Giger | Aug 22, 2017 | Programming | 0 |
How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.
Read Moreby Thomas Giger | Jul 11, 2017 | Programming | 0 |
In the second part of this case study, we see how Australia’s smoothfm managed to serve advertisers better while pleasing listeners more.
Read Moreby Thomas Giger | Jun 28, 2017 | Programming | 1 |
How to build a new station in a competitive radio market? This case study of Australia’s smoothfm is teaching good lessons for every launch team.
Read Moreby Thomas Giger | May 7, 2014 | Future | 0 |
To get through its greatest period of change, radio needs both digital innovation and distinctive content, BBC radio director Helen Boaden says.
Read Moreby Thomas Giger | May 13, 2013 | Programming | 0 |
Keep your radio listeners (mentally) tuned in longer than they would usually do, using 10 ways to increase their attention span and Time Spent Listening.
Read Moreby Thomas Giger | Apr 28, 2013 | Music | 4 |
Could a narrow focused playlist as your music scheduling strategy not only improve your radio station’s cume, but also your average hour reach and radio market share?
Read Moreby Thomas Giger | Apr 21, 2013 | Music | 0 |
Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.
Read Moreby Thomas Giger | Apr 14, 2013 | Programming | 1 |
NRJ is back: after 4 years of dropping ratings, the Hit Music Only brand won 1 million listeners and became the top station in France again. Wanna’ know how?
Read Moreby Thomas Giger | Apr 3, 2013 | Programming | 2 |
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read Moreby Thomas Giger | Mar 31, 2013 | Programming | 2 |
Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 radio brand achieved a huge radio ratings growth through storytelling.
Read Moreby Thomas Giger | Mar 25, 2013 | Personality | 0 |
How to become (and stay) a popular morning personality and successful program director for 3 decades? We can learn it from 104.6 RTL Berlin’s Arno Müller.
Read Moreby Thomas Giger | Aug 7, 2012 | Programming | 2 |
If you are looking to create a popular morning show for your AC radio format, check out this inspiration and advice from some of Europe’s most successful radio programmers.
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