Inspiration & Resources for Radio Professionals

ANTENNE BAYERN: 30% More Listeners Through Storytelling

ANTENNE BAYERN: 30% More Listeners Through Storytelling

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany's #1 radio brand achieved a huge radio ratings growth through storytelling.

The Future Of Radio: Moving From Crowd To Cloud

The Future Of Radio: Moving From Crowd To Cloud

In a world of social, visual and personalized radio and 'cloudcasting', radio stations need to build their own multimedia assets (not just rely on existing platforms).

Clear Channel CEO Bob Pittman: “Radio Is A Party”

Clear Channel CEO Bob Pittman: “Radio Is A Party”

Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.

Morning Show Success Depends On Radio Talent

Morning Show Success Depends On Radio Talent

In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.

PPM: Radio Programming For Heavy Listeners

PPM: Radio Programming For Heavy Listeners

Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.