Radio is still important for record companies, but program directors and music directors could show a bit more guts, says music industry expert Tony Wadsworth.
NRJ is back: after 4 years of dropping ratings, the Hit Music Only brand won 1 million listeners and became the top station in France again. Wanna' know how?
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio's future in this (social) media world.
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
Thomas Giger
I love radio as long as I remember, and I'm in radio for 20 years. From being on air, to following radio as a media journalist, to working at a top production company for radio imaging & branding. > More <